NAB Ads “Break Up” With Westpac, CBA, ANZ

There’s been plenty of coverage recently of the tit for tat between the big 4 banks (or it that big 3?) recently… While National Australia Bank experiments with social media – it’s rival’s do not appear to be taking this last approach lying down.

NAB Ads “Break Up” With Westpac, CBA, ANZ – SMH.

How @nab created a Twitter sensation and punked Westpac – mUmBRELLA.

Will this result in a better deal for customers? OR is it just a bunch of marketing folks flexing their muscle (and their budgets).

Can the public perception of the Big 4 really be broken?

http://www.youtube.com/watch?v=K7-wfgaMGJk

What’s your view?