— Olivier Blanchard (@thebrandbuilder) March 28, 2014
Messages like this are becoming common. And it has become increasingly clear that status updates posted to just about every social media site carry more weight when media is attached, specifically images. As was reported a few weeks ago by Mashable, “Tweets that include photos or video links are retweeted at a much higher rate than those with text alone, according to new Twitter data. Tweets with pictures were retweeted 35% more often than text-only tweets, and tweets with video links saw a 28% increase in retweets.” This was across all industries. In some industries, the increase was over 60%.
We’re Happy To Announce Visual Testimonials
As result, we’ve made the decision to improve the visibility of testimonials shared from RealSatisfied out to social media by turning each one into it’s own image. Starting today, when you receive a testimonial through our system and decide to share that Facebook or Twitter, it will automatically be shared with the testimonial displayed in a “Pinterest-like” quotation graphic. This graphic will also be sent to you via email when you are alerted that a testimonial has been received. Of course, you may share this graphic wherever you have the ability to upload images.
Pro-Tip: You can even go back to Testimonials that you have previously received and republish them to Twitter or Facebook using the new visual Testimonials. Simply follow these steps;
- Sign in to your Agent Profile Page
- In the Invitations panel, change the Filter to ‘Testimonial Received’
- Click on a survey response row, and then press ‘Review’
This will take you back through the approval process where you have the opportunity to republish your testimonial to Facebook or Twitter.To make this feature work on your Facebook Personal Profile, you will need to reconnect to Facebook from your account. It requires new permissions.
Thank you as well goes out to each of our clients who participated in our recent customer survey. 80% of the respondents to our survey indicated that they would like to see client testimonials turned into visuals and that information is what pushed us to get this feature up and in use as quickly as possible. We’re looking forward to seeing it in action. We know you are too!