Update: April 26, 2016 – Today the syndication of RealSatisfied to realtor.com “Ratings and Reviews” is now live!
MORE Breaking News: We are pretty excited to round out a highly successful week of announcements to add one more.
Our current content syndication agreement with realtor.com has been enhanced to not only include syndication of your testimonials to “Recommendations” on your agent profiles — but very shortly will also syndicate to “Ratings and Reviews”. Once the technical integration has been complete, we will update you on the status once this goes live.
You can learn more about our collaboration with realtor.com in the press release below.
MANLY, NSW, AUSTRALIA – March 11, 2016 – RealSatisfied announced today the agreement with News Corp., subsidiary Move, Inc., operator of realtor.com® that customer satisfaction performance content from RealSatisfied will now appear in the “Ratings and Reviews” section on realtor.com®. This enhances its current syndication of agent performance “Recommendations” across the portal to help consumers in their real estate search.
“When we launched our testimonial content relationship with realtor.com® in 2013, it was always with the mindset that one day ratings content would be a part of equation as well,” said Jeff Turner, President of RealSatisfied. “We’re proud of the role we have played in making this content open and are very pleased that we will finally be able to provide this option to our REALTOR® clients.”
The realtor.com® website and mobile experiences provide buyers, sellers and renters of homes with the information, tools and professional expertise they need to discover and create their perfect home. New agent profiles on realtor.com® were announced in November of 2015, and include “ratings and reviews that align with NAR’s guidelines and require consumers to have closed an actual transaction with the agent. The system also incorporates recommendations which can be provided by friends, family and colleagues. The combined system provides a standard for transaction-based information while allowing all agents to showcase their professionalism.”
When the technical integration is complete, RealSatisfied will be able to provide ratings for all five realtor.com® rating categories that address NAR’s guidelines; “Overall Rating,” “Market Expertise,” “Responsiveness,” “Negotiation Skills,” and “Professionalism & Communication.” This is accomplished because RealSatisfied collects performance content across 47 data points for seller surveys and 39 for buyer surveys. This is unique among those capable of providing this data.
RealSatisfied has worked closely with realtor.com® and industry leaders over the past two years as they collaborated to develop a solution that addresses the industry’s concerns about how their performance is displayed online, while delivering the trustworthy content that consumers need when researching an agent. Selecting the right real estate professional is the important first step to providing a good customer experience for the consumer. RealSatisfied is proud to help represent REALTORS® in that process.