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About Geeky Girls

The Geeky Girls are licensed North Carolina Real Estate agents that teach Internet Lead Generation with a primary focus on social media to Real Estate agents. We are ambassadors for the Internet Marketing Specialist Designation (IMSD) developed by Ben Kinney. If you are interested in having The Geeky Girls speak/teach at your office or event please send a Facebook message to Laurie or Lisa.

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We Have A Bad Reputation

Geeky Girls | Tuesday, October 16th, 2012 | No Comments No Comments
[ Industry | Marketing Tips ]

RePosted with permission from http://TheGeekyGirls.com 

By Laurie Davis

Real estate agents have a bad reputation. In a 2012 Gallop poll asking to rate the honesty and ethical standards of people in different fields, Real Estate Agents landed just above Lawyers and below Bankers….  don’t know about you but that just doesn’t sit well with us. We recently answered a few questions about reputation along with a few of our friends and it’s clear, there is an elephant in real estate’s living room…

Reputation is a hard thing to fix. It takes a lot of work to overcome a widespread poor impression held by the public. The first step is to provide exceptional service, but to do that you have to know what the consumer really wants. The only way to know is to ask if the service you provide is meeting their needs and expectations. We may be afraid to hear the answers, but if we aren’t providing what they need, isn’t it better to know? If we can make adjustments and become better at what we do, we can stop perpetuating the bad reputation. Listening to consumer panels at events like Hear it Direct andInman Connect has given us a few ah-ha moments.

“The way to gain a good reputation is to endeavor to be what you desire to appear”. – Socrates.

Next, managing reputation and knowing what people are saying about you is important – now more than ever. Every consumer has a voice and an audience in this digital age. If you ask for feedback and then listen – you may be able to avoid a bad review or comment in a place that you have no control over. There are so many review sites on the internet… how do you even begin to get a handle on it? We started using RealSatisfied about a year ago. It has given us a way to monitor how we are performing. Our clients are able to tell us the good, the bad and the ugly – and it gives us the opportunity to fix what went wrong. The best part is we have easily gotten a lot of great testimonials as a part of the RealSatisfied process that we now can display – on our own sites and on some of the review sites.

It seems that the key in all of this is communication. Asking, listening and then responding in a positive constructive way. Recently the question was asked in one of our favorite Facebook groups,Raise the Bar, “When there are “problems” on transactions, what, in your experience, is the number one cause of those problems?”. The answers all boiled down to one thing…. a break down in communication. Communication is the most important thing in any relationship…. why would the relationship with your clients be any different? So let’s stop tip toeing around that elephant and start doing something about it….


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How Dynamic Surveys Encourage More And Better Testimonials

Geeky Girls | Wednesday, April 4th, 2012 | 1 Comment 1 Comment
[ Industry | Marketing Tips | Success Stories ]

The Geeky Girls are RealSatisfied…. and we love saying that! We have been using RealSatisfied to get feedback from our clients for several months now and we have been very pleased with the results.

Your customers may hear you - but can you hear them?

Using RealSatisfied last month I received this awesome testimonial:

“Laurie Davis was a vital reason our move from Fayetteville to Pinehurst via Ocean Isle Beach was a smooth transition with very little stress. We were confident that she had our best interests always in mind and kept us up to date and fully informed on any and all situations promptly by computer. We are still amazed at her efficiency in expediting all the transactions without our having to run up and down the highway to close a sweetheart deal in purchasing our perfect home. We are so pleased to be here and credit Laurie Davis with our sense of well-being throughout the move. When there was a need for quick action she called immediately with necessary information and always kept us updated, She is a real asset to Keller-Williams.”                             —–Dick and Raye Hensdale

RealSatisfied has given us a way to simply and easily ask our clients if they think we did a great job. The surveys are well thought out and  give clients the opportunity to respond without having to figure out what they need to talk about.

Here’s  the bonus….The surveys are dynamic.  As they complete a survey, RealSatisfied determines if they are upset or satisfied.  They can choose to write a testimonial if satisfied, or ask for additional help if upset.  This Feedback is important to growing our business.

How you ask for feedback is important. Often when you just ask a client directly for a testimonial they are not quite sure what to say, but after completing the survey they have had a reminder of all the things you did for them throughout the transaction. It’s much easier for them to put their experience into words.

We also love the “Lost Listing Presentation” survey. While  none of us like to hear we didn’t do something as well as we could have, it is a great opportunity to learn and improve. Hopefully after a few times you won’t even have the need for this survey!

We’ve found RealSatisfied to be a useful tool in our real estate business and think you will too. Give it try – it’s free for brokers and agents  for 30 days (and who doesn’t love free?).

photo by: DuReMi
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