RealSatisfied Returns to Inman Connect in San Francisco

Joseph Rand, Rand Realty- RealSatisfied

Technology can go a long way to foster new relationships and nurture current ones – we can testify to that as our company has grown through those connections. Nothing however, comes quite as close to face to face, to enjoying those connections and the conversations that follow when you are in person. So, Phil Kells, Jeff Turner, and Laura Monroe are heading to San Francisco for Inman Connect.

Let’s connect at #ICSF

What are we looking forward to the most? The people. Our clients. Our friends. Our future friends and clients. Saying, “thank you. How’s it going? How can we help you do better?” To insure we get that chance, we’ll be hosting some small gatherings and meetings and would love to have you there. If you will be there, please let us know, we’d love to connect.

Industry Conversations

The industry conversations we see happening online, in social media, and in the press more and more turn to “defining” consumers in real estate and what it means to be provide them with exceptional service. Hopefully, we’ll have some time to help you answer that question for your own organization, just as we’ve helped others better understand the answers to client service questions.

“The biggest problem this industry has is in providing exceptional client service. The best tool we have to solve that problem is RealSatisfied.”Joseph Rand, Managing Broker, Better Homes And Gardens Rand Realty

We spend a lot of time in the real estate industry second guessing tools, technology, business models, marketing ideas, generational strategies and more. Whether you are an Association, broker, agent, independent broker or franchise, understanding your customers is a key to understanding what tools, technologies, ideas and strategies make sense for you.

Will you be in San Francisco? Let’s connect!


RealSatisfied Has It’s 100,000th Survey Returned, So We Say Thanks With A Coffee

100,000 (1)

Clients who are not just happy, but happy to take the time to share details about the service you’ve provided them through every step of one of the most important transactions in their lives, are worth their weight in gold. Those clients help you improve your service by providing valuable feedback, and when they are happy, they help you build your business via recommendations and referrals. It is the staple of the real estate industry. So, any time an agent or broker receives a survey response, testimonial, referral or recommendation, it’s cause for celebration.

We’re Celebrating Too!

We are celebrating our own success by announcing that, as of today, over 100,000 real estate specific customer satisfaction survey responses have been received by our clients in the United States. Big congrats go out to Greg Butell of ReeceNichols in Kansas City, Missouri, for being that 100,000th survey response recipient.

This is an amazing milestone for us and the industry. We’re not just capturing a quick rating. These are 100,000 in-depth looks at the performance of agents across the United States. This data will be driving our ongoing conversation with the industry in regards to improving the customer experience at all levels, and soon you’ll be seeing some interesting summaries of what this mountain of information can teach us.

For now, we’re just excited to share the news! Congrats again, Greg Butell, and we are saying thanks to you with some coffee – $100 worth! Keep those surveys and recommendations coming.

Visual Testimonials have gone FULL colour!

Color or Colour?

Wherever you are from and however you spell it, you’ll love this!

From the first moment we released our Visual Testimonials, we’ve had great feedback from agents. One question that keeps on rising to the surface though is… “Can we have it in another color?

To date we’ve stuck with the Henry Ford approach… “You can have any colour, as long as it’s black green“.

We noticed that people’s Twitter and Facebook streams were looking a little too green. So this week we gave the process another look and we liked what we saw.

Introducing Visual Testimonials – now with a choice of colors.

Visual Testimonials, now in full color!

You’ll be tickled pink, or at least yellow, red, blue, orange, grey or purple!

Below your Visual Testimonial, just click on the color that you want to see and it will automagically appear before your eyes – there’s 6 new colors to choose from.

Visual Testimonials: How To

Selecting your color to publish is easy – just click on one of the dots.

There’s no limit to the number of times you can publish a Visual Testimonial, so why not sign in to your Agent Dashboard right now and take this for a spin with one of the Recommendations you have already received!

We love it! we hope you do too!

Appearing Now In Cloud CMA – Your Testimonials

Software company, W&R Studios, announced today that their flagship product, Cloud CMA, will now include agent ratings and reviews from two top sites, including RealSatisfied. 

“RealSatisfied is quickly becoming the go-to source for agent reviews in MLS systems and real estate franchises nationwide,” a W&R Studios press release points out. “Their platform allows agents to collect client testimonials and send performance surveys. This process allows for honest client and agent communication in an effort to identify areas of agent improvement and streamline real estate transactions.”

CCloudCMAloud CMA is a robust reporting tool that offers Comparative Market Analysis (CMA) reports, Property reports, Buyer Tours, and flyers for real estate agents. Cloud CMA uses MLS data to create reports that are attractive to the consumer and integrates with data from other popular sites to deliver a comprehensive experience for agents and consumers. Now with agent reviews and ratings from these two popular sites, consumers will have the opportunity gain a complete understanding of the type of agent they are working with.

“Our clients are always looking for ways to leverage the written recommendations we collect as a byproduct of our customer satisfaction surveys,” says Jeff Turner, President of RealSatisfied. “Many of them indicated a desire to have their recommendations automatically syndicate to CloudCMA and part of property reports. We’re excited to see this come to fruition. It simply makes the agent’s job easier.”

To Enable Automatic Syndication Between RealSatisfied and CloudCMA, follow these simple instructions. 

  1. Login to your Cloud CMA account.
  2. Click on the Setting link (top right of page)
  3. Click on the API link (in the black navigation toolbar)
  4. Under Services enter your RealSatisfied Vanity Key 
  5. Click on the “Update Services” button.

RealSatisfied Setup-1

“We decided to offer agent ratings and reviews from RealSatisfied and Zillow to further deliver our Cloud CMA users with the tools they need to turn more prospects into clients. Reviews and ratings from these two sites are highly regarded and trusted by consumers and will bring credibility to our users,” stated Greg Robertson, CEO and co-founder of W&R Studios.

Connecting With Your Agents – Introducing A Social Dashboard For Brokers

At its best, social media is about making deeper connections with other human beings. At their best, Facebook and Twitter improve the quality of our relationships. We’d like to think our latest feature at RealSatisfied, the social dashboard for brokers, has connection and improving the quality of relationships as its chief benefit.

Last year, as part of our own customer satisfaction survey, we asked our clients if they’d like to see their testimonials turned into graphics for sharing on social media. The answer was yes and the visual testimonial was born. Agents immediately began using the new feature to share their testimonials to Facebook and Twitter and the response has been overwhelmingly positive. We know that these posts are getting traction. However, we knew more could be done to insure these shares were receiving the greatest benefit.

Almost since their launch, we’ve been thinking about providing brokers with a way to see all of the visual testimonials posted to social media by their agents. The obvious benefit of providing this tool would be to create the opportunity for agents and brokers to connect on social media around agent successes. This improves the quality of those relationships, surely, but it also sends other subtle social signals.

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Take for example the Facebook post illustrated above, shared by Betsy Hurst-Younger. Betsy did a number of things right here, first and foremost, delivering exceptional service to her clients, and one of those things was sharing this to Facebook in a way that engaged her network. At the time of this writing, 69 people had liked the testimonial, it had 19 comments and 3 shares, including one by us. Read the testimonial and then read through the comments. You can see that this post captured the attention of her social sphere and almost certainly energized Betsy.

If her broker wasn’t participating in this thread, they would be missing a great opportunity to connect with Betsy. That’s obvious to me. In this case, Betsy’s broker, Kimberly Darr, was engaged and even used it as a teaching tool in their office meeting. And this highlights the more subtle opportunity available to brokers willing to engage is about retention, recruitment and consumer awareness. The retention part is closely tied to the relationship part. Strengthen your relationship with your agents and you have a better chance of keeping them. But we all know that other real estate agents pay as much, or more, attention to these posts than the consumer does. So a broker who is willing to engage is sending a very subtle message to others about how they manage and the value they bring to the relationship. I think it’s powerful. And finally, the consumer gets a peak behind the real estate curtain that shines a human light on professional relationships.

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The social dashboard for brokers is available now on the front page of every office admin account on RealSatisfied. And when you click on the “see more social activity for your office” link, it opens to show the last 50 social posts by the agents in that office. This link is a public link brokers can bookmark, or share with others in their office who might want to amplify the social messages of their agents. It’s a simple way to connect with your agents around their successes and to amplify their social efforts.

At it’s best, social media is about making deeper connections with other human beings. We built the social media dashboard for brokers with that thought in mind. We hope you use it to create deeper connections with your agents.